susanszecsi: 2018

Thursday, October 11, 2018

Unique Norman Rockwell style Gift to retiring "captain".

Recently I got a very interesting commission from GA. A community employees wanted to say thank you to their retiring leader with a unique present.

Was it possible to change one of their favorite Norman Rockwell poster and include their diverse colleagues?

The deadline was close so after a long telephone conversation I immediately started to work. I had to restore some parts and repaint others. Based on an old and small resolution photo of a print, it took for a while. I also isolated the children in the foreground as they would be representing the employees proportions and positions needed to be adjusted.
I got some references for the employees' faces from my client. Small accessories like logo and headphones needed to be incorporated into the final poster. We got a back and forth conversation and several reviews during the following week.
We hesitated for a while if Mr Schultz should be depicted with or without the helmet (a big C replaced captain America's wing) and eventually the majority of the office voted for keeping the helmet on.
I ended up repainting every bit of the poster and as a last touch applying some "distressed" textures over it to ensure the vintage look.

Final version of the Norman Rockwell art based poster.

BTW, I usually ask new clients how they found me and in this case was surprised to learn that they saw a piece titled Homage to Norman Rockwell, (see below) from me on Dribbble.

Sunday, September 23, 2018

Illustrator Day at SanFrancisco Chronicle Books Organized by SCBWI.

San Francisco Chronicle Books' Headquarters in San Francisco 2nd street. On the top of the building level 4, there is a gorgeous view form this industrial building.

Everything is ready for the presentation. Several novelty books and books with die-cut, pop-up, flips, accordion, texture gold foil and other fancy things are displayed for browsing on the table.

Art Director Amelia Mack and Design Director Jennifer Tolo Pierce are talking about novelty books and books up to teens. They focus on enhanced interaction for readers.